The Future of Marketing


14 Dec
2010

According to the authors of Marketing 3.0 - Philip Kotler, Hermawan Kartajaya and Iwan Setiawan – we are currently experiencing the deepest economic crisis since 1930. The banks and the greedy investors are blamed to be the main culprits for the crisis. Consumers are tightening their spending and switch to cheaper brands and products.


The big difference is the loss of confidence.

The Future of Marketing


Marketing Management 3.0


28 Nov
2010

The father of management science and grandfather of marketing – Peter Drucker - claims that management is marketing and innovation. As his loyal fan I started reading the book Marketing 3.0, written by the father of Marketing - Philip Kotler.

In the first chapter I found an interesting comparison table between:

• manufacturing marketing concept /Marketing 1.0/
• traditional marketing concept /Marketing 2.0/
• modern marketing concept /Marketing 3.0 /

Marketing Management 3.0


What Can I do to Increase My Chances of Becoming a Supervisor or Manager?

published in: Case studies

14 Nov
2010

At Academy for Leaders we got a question from one of our readers. We thought it is a good idea to ask you to share your opinion and suggetions and thus help our reader...  Here is the question:

I work at ABCD and I want to get promoted for supervisor or manager.  I was wandering what the right steps are? What should I do in order to be noticed?

What Can I do to Increase My Chances of Becoming a Supervisor or Manager?


Who Is Not Appropriate for Manager

published in: Leader

31 Oct
2010

People can forgive many weaknesses of their manager: uncertainty, ignorance, low culture, incompetence or illiteracy. But they will never forgive him/her any lack of honesty. They will also never forgive those who appointed him ...

In short, prof. Peter Drucker believes that we should not hire as manager:

  •  an individual, who lacks integrity (honesty);
  •  a person whose sight is focused on peoples’ weaknesses rather than on their strengths
Who Is Not Appropriate for Manager


Leadership Defined by Peter Drucker

published in: Leadership

28 Oct
2010

The insights of the management guru - prof. Peter Drucker - although made in leader, leadership, management, Peter Drucker1960s, are stunning even the most prominent XXI century businessmen with their depth and validity. I couldn’t restrain myself to share with you his views on leadership:

• Leadership is of utmost importance for company success. And nothing can replace leadership.

Leadership Defined by Peter Drucker


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