The Business Leader and Employee Types

published in: Educational articles

02 Apr

Classifying employees is one of the many tools needed by business leaders to achieve goals.  Of course, no tool can replace leadership skills, but tools increase the chance to find the "right" path.

Let’s explore 6 types of employees, described by Philip Kotler in his book "Marketing 3.0":

1. Career driven – that type of employees needs clear opportunities for career development.
leader, employee types, Philip Kotler
2. Heritage builders – these are motivated by the opportunity to leave a lasting impact on the company, i.e. improve processes and organization, expand business.

3. Personal experience and communication - looking for teamwork and cooperation.

4. Risk and reward
– perceiving work as a place for challenges, excitement and reward for achievements.

5. Drifting
- for this employee type work is not a priority, they follow the majority and do not like the changes at work.

6. Easy income at minimum effort - they recognize work as a burden and do not put heart in it.

Many factors affect the determination of the correct type of employee: shared company values, industry, functions of the department, in which the employee will work, staff age structure, development plans of the company, etc.

The general rule in choosing staff type is: employees to be satisfied with the core company values.

For example, a company in the field of development new technologies is suitable for the employee type: "Risk and reward”. The company, which lost market positions - type: "Heritage builders”.  Company with aging management structure needs to hire type: “Career driven” and etc.

Knowing employee types allows the leader to clean the team from the “wrong” members, that are likely to deviate from the core company values and ruin the motivation of the “proper” employees.  Basic duty of a business leader is to build a "correct" team.


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