Assortment - definition

Product assortment is the collection of all product lines and items that a company offers to customers. The main characteristics of a company's product assortment are: length, breadth, depth and consistency. (Ph. Kotler)
See definition: Assortment breadth
See definition: Assortment consistency
See definition: Assortment depth
See definition: Assortment length


Assortment breadth - definition

Product assortment breadth is the number of company's product lines. (Ph. Kotler)
See definition: Assortment
See definition: Assortment consistency
See definition: Assortment depth
See definition: Assortment length


Assortment consistency - definition

The assortment consistency reveals how products relate to each other in a retail environment. (Ph.Kotler)
See definition: Assortment
See definition: Assortment breadth
See definition: Assortment depth
See definition: Assortment length


Assortment depth - definition

The number of product varieties within a product line.(Ph.Kotler)
See definition: Assortment
See definition: Assortment breadth
See definition: Assortment consistency
See definition: Assortment length


Assortment length - definition

The assortment length is the number of products that a business provides to customers. (Ph.Kotler)
See definition: Assortment
See definition: Assortment breadth
See definition: Assortment consistency
See definition: Assortment depth


Axiology - definition

Axiology is the philosophical study of values, their place in the reality and the structure of the world of values.  The axiology defines values as human, social and cultural meaning of phenomena, objects, processes in the reality of subjects or group of subjects.


Business Ethics - definition

Business ethics is a form of applied ethics that examines ethical principles and moral problems that arise in a business environment.  It applies to all aspects of business conduct including the conduct of individuals and business organizations as a whole.


Business leader - definition

The Business Leader has the responsibilities that a manager has, but in addition the business leader possess the skills to set challenging goals and to inspire his team members to achieve them, in other words, to create followers. The leader is involved with visioning, inspiring, coaching, energizing, and empowering. Business leaders deal predominantly with behavioral issues. Leaders emerge within the context of the informal organization that underlies the formal structure.
See also: leader, manager


Business Leadership - definition

Business leadership is a process that grows followers and makes them want to achieve the preset organizational goals. The leadership includes activities like visioning, building great teams, rewarding, caring, mentoring, executing, deciding, innovating, inventing future. Leaders carry out this process by applying their leadership attributes, such as ethics, valuesystem, beliefs, character, knowledge, and skills.
See also: leadership.


Charisma - definition

Charisma refers to a trait found in persons whose personalities are characterized by a personal charm and magnetism (attractiveness), along with innate and powerfully sophisticated abilities of interpersonal communication and persuation.  One who is charismatic is said to be capable of using their personal being, rather than just speech or logic alone, to interface with other human beings in a personal and direct manner, and effectively communicate an argument or concept to them. The word charisma comes from Greek "kharisma," meaning "gift", "of/from/favored by God/ the devine".


Coach - definition

Coach in business aspect is synonym of tutor, trainer, master. The coach main objective is to assist his trainee skills and knowledge growth.  The coach often act as "human mirror" for his clients. In the business world the coach usually is the manager and the initiative for coaching the subordinates lies with him.
See also: mentor, personal consulting


Coaching - definition

Business coaching is an activity where a manager instructs, directs and trains subordinates to develop specific skills and knowledge, and thus to empower the subordinates to reach the preset company goal.
See also: mentoring, personal consulting


Communication - definition

Communication is a process of information and meaning exchange
See also: communication process


Delegate – definition

In business, to delegate means to award a task, beyond ordinaryones for the given employee, together with the necessary authority to solve it. The task completion ends theauthority.


Dry humor - definition

Humor is presented without a change in emotion or facial expression, usually speaking in a monotonous manner.


Effectiveness - definition

Effectiveness is doing "right" things, i.e. setting right targets to achieve an overall goal (the effect). Peter Drucker claims that effectiveness is a very important discipline which “can be learned and must be learned.”
See post: Effectiveness, Efficiency, and Efficacy


Effectivity - definition

Effectivity – rare usage, synonym to effectiveness.
See post: Effectiveness, Efficiency and Efficacy


Efficacy - definition

Efficacy is getting things done, i.e. meeting targets.  Efficacy is the ability to produce a desired amount of the desired effect, or success in achieving a given goal.  Contrary to efficiency, the focus of efficacy is the achievement as such, not the resources spent in achieving the desired effect.
See post: Effectiveness, Efficiency and Efficacy


Efficiency - definition

Efficiency is doing things in the most economical way (good input to output ratio).
See post: Effectiveness, Efficiency and Efficacy


Emotional intelligence - definition

Emotional intelligence is the ability to identify, assess, and control the emotions of oneself, of others, and of groups


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