Every manager sooner or later comes to the big question about the quality of goods and services he sells. But do all market participants define the quality the same way?

Some 50 years ago, Peter Drucker, the "father" of management and "grandfather" of the traditional marketing concept, defines the essence of management as innovation and marketing.

Innovations in the XXI Century

In our highly technological world innovation surprises us daily.  In 1995 cell phones hardly transfer the human voice.  In 2010 mobile phones transmit and receive quality audio and video, enormous amount of data... Nowadays they are more mini-computers than phones.