The Future of Marketing


14 Dec
2010

According to the authors of Marketing 3.0 - Philip Kotler, Hermawan Kartajaya and Iwan Setiawan – we are currently experiencing the deepest economic crisis since 1930. The banks and the greedy investors are blamed to be the main culprits for the crisis. Consumers are tightening their spending and switch to cheaper brands and products.


The big difference is the loss of confidence.

The Future of Marketing


Marketing Management 3.0


28 Nov
2010

The father of management science and grandfather of marketing – Peter Drucker - claims that management is marketing and innovation. As his loyal fan I started reading the book Marketing 3.0, written by the father of Marketing - Philip Kotler.

In the first chapter I found an interesting comparison table between:

• manufacturing marketing concept /Marketing 1.0/
• traditional marketing concept /Marketing 2.0/
• modern marketing concept /Marketing 3.0 /

Marketing Management 3.0


Innovations at Small and at Big Companies


17 Oct
2010

Innovations and improvements are an integral part of successful companies’ life.

At small companies innovations are implemented almost daily. They inspire the team members; create positive energy and sense of satisfaction.

As managers we have to create autonomous departments within the company, with authority to implement innovations!

As individuals we must choose jobs that encourage creativity and innovation!

Innovations at Small and at Big Companies


Managers’ Remuneration Systems (2 of 2)


04 Oct
2010

Differentiation is stimulating act when people with a greater contribution receive greater benefits. Differentiation is demotivating when remuneration system, managersthose with smaller contribution receive the greatest rewards. Another rule of differentiation is that any manager must get at least 10% more than his/her best paid subordinate.

Managers’ Remuneration Systems (2 of 2)


Remuneration Systems for Workers (1 of 2)


28 Sep
2010

Remuneration should reflect the contribution of the respective officer or worker to company remuneration system, manager,workersoutcome! Person with greater contribution must receive greater remuneration than those with lower contribution.

We will discuss the four most popular workers’ remuneration systems:

Remuneration Systems for Workers (1 of 2)


« Previous 1 2 3 Next »