Business Case Study 2. The Empty Soapbox
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16 Oct
2009
2009
Business Case Study 2. The Empty Soapbox
One of the biggest Japanese cosmetics companies received a complaint that a consumer had bought a soapbox that was empty. The company isolated the problem to the proper assembly line, which transported all the packaged boxes of soap to the delivery department. For some unknown reason, very rarely, a soapbox passed through the assembly line empty. Management asked the engineers department to solve the problem.
Big Company Solution
The engineers department constructed an ...
Small Company Solution
But when a small company was posed with the same problem, it did ...
Business Case Study 1: How the Astronauts Will Write Down Notes
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16 Oct
2009
2009
Business Case Study 1:
How the Astronauts Will Write Down Notes at Zero Gravity
When NASA began the launch of astronauts into space, they found out that the pens would not work at zero gravity (ink will not flow down to the writing surface).
NASA Solution:
NASA Solution:
To solve this problem, it took NASA one decade and $12 million. They developed ...
Russians’ Solution: ...
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